About The Finishing Touch

Service

 

“All I have to offer my customers is Service.”

—Bill Brackman

 

Our dad declared that one day in a conversation when we were pretty young, and it took us some time to ponder what he meant by it. Bill Brackman was known as the best concrete finisher in the Magic Valley . . . he could offer the best product! So why would he put so much emphasis on service when he was well-known for the quality of his product? 

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Concrete is an amazing material that, if done well, is strong, durable, lasting, and ages well. It can be shaped and formed in a myriad of ways to perform countless functions in thousands of applications. We like to go back and look at our projects, and Dad's when we run across them, and see how they're holding up. The latest trends come and go, but concrete is going to be there for a long time.​

 

As we thought about Dad's statement, we began to notice certain things—and not just in the construction trades—but things that apply in any business. Service means you’ll be there when you say you will, you’ll do what you say you’ll do and you’ll treat your customers with respect . . . you’ll use care in communicating with them, you’ll help them get through their project with confidence, you’ll form a relationship—in some ways, a partnership with them. Keeping your word is as important, maybe more important than the product. We're there to earn a living, that’s true, but that’s only part of it. If we can provide what our customer needs, that’s SERVICE!